The American Chamber of Commerce in South China (AmCham South China) is a non-partisan, non-profit organization dedicated to facilitating bilateral trade between the United States and the People’s Republic of China. Certified in 1995 by the U.S. Chamber of Commerce in Washington, D.C., AmCham South China represents more than 2,300 corporate and individual members, is governed by a fully-independent Board of Governors elected from its membership, and provides dynamic, on-the-ground support for American and International companies doing business in South China. In 2010, AmCham South China hosted nearly 10,000 business executives and government leaders from around the world at its briefings, seminars, committee meetings and social gatherings.
Rachel Leung
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📍 Venue:
Shenzhen Convention and Exhibition Center (Futian District, Shenzhen)
📅 Dates:
August 7 (Thursday) – August 11 (Monday), 2025
🕘Event Duration:
Five-day event including opening ceremony, main forum, thematic sessions, award ceremonies, and brand showcases
🎫 商会会员可免费参加（需通过资格审核）
Chamber members may attend free of charge (subject to eligibility verification).
⏳ 报名截止时间 / Registration Deadline:
2025年8月1日（星期五） August 1 (Friday), 2025
The 19th China Brand Festival 2025 will be hosted by Brand Union, Huaxia Culture Promotion Association, and Baiyi Club, with the Shenzhen Federation of Industries and Shenzhen Enterprise Confederation as co-hosts. China Southern Airlines Group Culture Media Co., Ltd. serves as the exclusive aviation media co-host. This grand event will take place from August 7th to 11th at the Shenzhen Convention and Exhibition Center in Futian District, Shenzhen. We cordially invite you to attend and join us in celebrating this significant branding event!
The China Brand Festival (CBF) is an annual flagship event for Chinese brands, initiated and primarily organized by non-governmental entities and hosted in rotation by major brand-focused cities across China. It was first proposed on August 8, 2006, at the Brand China Summit held in the Golden Hall of the Great Hall of the People, with Madame Gu Xiulian, then Vice Chairperson of the Standing Committee of the National People's Congress, serving as Honorary Chairperson. Since then, the festival has been held every August 8, successfully taking place in cities such as Beijing, Qingdao, Dalian, Guiyang, Chengdu, Wuhan, Hohhot, Changsha, Hangzhou, and Guangzhou over 18 consecutive editions.
With an average attendance of 5,000+ participants per session and a record high of 20,000+ attendees, the festival's influence reaches over 1 billion people nationwide, earning its reputation as the "Olympics of China's Brand Industry."
Each year, the China Brand Festival releases a series of prestigious rankings and awards, widely regarded as the "Oscars of China's Brand Sector," including:
《TopBrand China Brand Festival Huapu Awards》
《TopBrand China's 500 Most Valuable Brands》
《TopBrand World's 500 Most Influential Brands》
《TopBrand China's Top 10 Brand Leaders》
《TopBrand China's Top 10 Brand Women》
《TopBrand Global Top 500 Brands》 is an authoritative list first launched by TopBrand Union in 2022. Based on a sophisticated brand value evaluation model, it covers nearly 40,000 well-known brand enterprises worldwide and conducts scientific assessments from three major dimensions: brand's economic value, social value and environmental value. With Chinese standards integrating global wisdom, this list provides brands with objective value quantification, industry positioning and development guidance, helping them sort out brand assets, adjust strategies and enhance global competitiveness. Meanwhile, it promotes consumer awareness and social recognition, driving brand value to play a core role in business decisions and market competition.
Once released, 《TopBrand 2024 Global Top 500 Brands》 list has received high-frequency attention from overseas media. Its content involves 5 languages including Spanish, English, Hindi, Indonesian and Japanese, covering 6 continents (Asia, Africa, Europe, Oceania, North America and South America) and 39 countries. It is mainly distributed by 6 national news agencies, namely Associated Press in the Americas, Slovenian News Agency in Europe, Kyodo News and Press Trust of India in Asia, News Agency of Nigeria in Africa, and Australian Associated Press in Oceania. A total of 746 foreign media websites have reprinted it, with a total readership of 22.68 million.
The China Brand Festival has received guidance and support from more than ten China's national leaders, including Gu Xiulian, Cheng Siwei, Xu Jialu, Chen Zongxing, Chen Changzhi, and Zheng Jianbang. It has also welcomed former presidents and prime ministers from Asia, Europe, Africa, the Americas, and Belt and Road Initiative partner countries, along with internationally recognized entrepreneurs, scholars, and cultural figures such as:
• Entrepreneurs: Zhang Ruimin (Haier), Li Shufu (Geely), Dong Mingzhu (Gree), Yu Minhong (New Oriental), Ye Guofu (MINISO), Robin Li (Baidu), Charles Zhang (Sohu), Liu Yonghao (New Hope), Liu Han Yuan (Tongwei), Chen Kaixuan (Liby)
• Scholars: Justin Yifu Lin, Yigong Shi
• Cultural and Sports Icons: Lang Ping ("Iron Hammer"), Yang Lan
Their participation underscores the festival's unique status as a platform for dialogue, cooperation, and inspiration across sectors.
Building on the success of previous editions, the 2025 China Brand Festival will, for the first time, co-host events with the China Brand Festival Women's Forum, presenting an unprecedentedly rich and inclusive program. Following the innovative "1958 Model," the festival will feature:
• "1" Grand Opening Ceremony
• "9" Signature Events
• "5" Full Days and Nights including 50 Parallel Forums and 50 Product Launch Events
• "8" Masterclasses delivered by leading industry figures
With 5,000+ attendees, 200+ high-level speakers, a dedicated brand expo, and an anticipated media reach of over 500 million people, the festival promises to be a landmark branding extravaganza.
